Lauren Maffeo

Associate Principal Analyst, GetApp - a Gartner company

And - Recognised, Information Age's Future Stars of Tech Award in AI & Machine Learning shortlist


If you're willing to be curious and seize opportunities that arise, you'll achieve more than you can imagine.

What do you do?

I research and write about how various technologies are used within small and midsize businesses. I specialise in cloud business intelligence (BI) SaaS products, but I also write about technologies like AI and blockchain. I've covered robotics for bricklaying, semantic analysis for marketing, blockchain for supply chains, and automation in accounting.

Why did you choose this field?

I very much fell into tech. I loved reading and writing from a young age and grew up wanting to be a journalist. I started my career as a freelance reporter covering tech news from London at a time when the city's tech sector was ascending. As a journalist, your job isn't to be an expert - it's to find the right experts who can explain concepts to your audience. So I was able to learn about tech from the experts I interviewed, and came to realise my own genuine interest in it.

What do you look at and think, "I wish younger me would have known this was possible"?

Being shortlisted for the Future Stars of Tech Award in AI and Machine Learning by Information Age. Younger me had no clue what AI and machine learning are. More importantly, younger me thought terms like that were beyond my comprehension. I wish younger me had more faith in my ability to not just understand these terms, but be passionate about them.

Why do you love working in STEM?

I love working in STEM because tech plays such a huge role in all our lives. The technology we use each day changes so quickly, which means there's always something new to learn. As someone who loves to read and write, I wake up excited to learn what's new in BI and AI so I can share that knowledge with my readers.

Best advice for next generation?

Be confident in what you do well, but adaptable about how you do it. Don't get locked into one idea about how your life should look. If you're willing to be curious and seize opportunities that arise, you'll achieve more than you can imagine.

Inspo quote / fun fact / role model


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