CEO and co-founder, DigiEnable
And - Recognised Business Cloud's 101 Female Founders in Tech and UK's Digital Leaders 100; speaker
You need to make the difference, stand out from the crowd and tell people how awesome you are... because people easily forget.
What do you do?
I am co-founder of DigiEnable, an award-winning digital training and search marketing company. I help businesses and organisations be more digitally savvy and visible online, with digital training, consultation and online marketing services, in an approachable way. I also speak at events on digital skills for business at varying technical levels and the future world of work, to demystify technology for all.
Why did you choose this field?
I worked as a freelancer in the broadcasting world before I started my own business – I think I always knew I wasn’t cut out for what my mum would call a “real job” (being an employee of a company).
When I was being interviewed by a journalist about 5 years back, they kept asking where the love of technology, and the drive to help people in tech came from. We tracked it back to high school – I hadn’t realised before! I remember wanting to do electronics and being told I couldn’t do it because I was a girl! I instead did cookery, which I wasn’t very good at – but I can build radio broadcast studios, build computer infrastructures, and train people in tech and digital skills.
What do you look at and think, "I wish younger me would have known this was possible"?
The right people will always appreciate you. You will never please everyone, but that’s ok! Don’t try and fit into someone else’s mould, people appreciate honesty and for me, that was running a business in the right way. Now, we have amazing clients that we love working with, who get us and we get them, and they get why we do things the way we do.
Why do you love working in STEM?
I love the variety! I get up every morning to something new, exciting challenges, meeting amazing people, and still get to geek out about tech and digital! Running my own business, I can craft my own role, and I love the balance of tech and people!
Best advice for next generation?
Just being good at what you do, keeping your head down and getting on with it sadly isn’t enough. You need to make the difference, stand out from the crowd and tell people how awesome you are… because people easily forget. Do good things. Be visible. be vocal.
Inspo quote / fun fact / role model
The furthest I’ve traveled to speak at an event is 6183 miles to Cape Town in South Africa.