Suhasa Gottumukkala

Analyst, Retail 10x


The 21st century world runs on technology and it’s up to us to leverage that technology to make a real difference in the world.

What do you do?

Working for a start-up allows me to wear multiple hats. I take care of analysing retailer data sets in real time and convert observations from data sets into product features and case studies. I work and coordinate with the technical and development team to implement new features and to optimize machine learning algorithms to improve efficiency. I compare the R10x sales forecasts to real-time sales data and identify external variables (such as temperature dependency on sales) to optimize script performance. I am responsible for ownership of the product road map from a development perspective. I'm also responsible for market research required to implement new technologies and integrations to the platform.I act as a liaison between the sales, product and development teams. I work with the sales team to understand and analyze business and product requirements from the market. I coordinate with the investors to demo the platform and mobilize the sales team for the combined go to market strategy. I'm responsible for handling the company’s social media accounts (LinkedIn and Facebook) and work with the founder and the business team to develop content for brand messaging. Investor in Retail10x with founding stock.

Why did you choose this field?

I started my career as a business development associate for an edu-tech company and grew up the ladder quickly. I picked up career-shaping skills and understood how to use the power of data to improve sales and growth. It didn't take me long to understand that data is the future of the modern world so I moulded my career with a concentration in data analytics, while observing and learning what it takes to grow a business. I aim to use data to make a dent in the universe, starting with food waste. In today’s world, data is the most powerful currency and analytics is the key to making an impact. With the power of data, I can attempt to help Retail 10x solve the global issue of food waste, which is a $1.5 trillion problem.
As an oblivious 7th grader, I had the pleasure of meeting Steve Jobs. I was awed by him at first sight and later deeply inspired. Going by his teachings’, I aim to be simple, efficient, and perfect inside and out in everything, whether it's related to the product, the platform, my work or my company. However, this is much harder to control and plan for in real-life. We need to learn how to pick our battles wisely and differentiate between what needs to be perfect and what we can learn to let go of. The most important lesson to be learnt is how to manage external factors and how to mould them to be favourable for the product, the company and the situation. Working for start-ups enables me to learn these valuable lessons and gives me the power to do something about it.

What do you look at and think, "I wish younger me would have known this was possible"?

Being able to pursue interesting, high-quality work that has a positive impact not only at an organisational level but for the world.

Why do you love working in STEM?

I love being able to leverage the power of technology and data to make a tangible difference in this world. I wake up every day and look forward to finding a new problem in the industry to solve.

Best advice for next generation?

The 21st century world runs on technology and its upto us to leverage that technology to make a real difference in the world. Technology can be used in any field (retail, sports, entertainment, arts, education, healthcare) to bring about innovation and change and to ultimately make an impact.

Inspo quote / fun fact / role model

"Stay Hungry, Stay Foolish." - Steve Jobs

NOMINATE a woman in STEM

Useful things

  • Facebook
  • Twitter - Black Circle
  • Instagram
  • LinkedIn - Black Circle
  • Google Places - Black Circle